Our Why

Our mission is simple – to bring you a snack that’s as pure as it is tasty.

Our Why

IT’S TIME FOR (REAL) SNACKS

You’re hungry, you want something good for you, and you’re craving big flavor.

We were in the same boat. We looked everywhere for the perfect jerky, and we couldn’t find it.

So we made it ourselves.

IT’S JERKY PERFECTION.

Our mission is simple – to bring you a snack that’s as pure as it is tasty.

We’re top-8 allergen free, made with only the best 100% grass-fed and grass-finished beef, and oh-so-easy to grab and go.

As health-conscious snackaholics, we take the high road. That means preservatives and allergens are OUT (we’re lookin’ at you, dairy, gluten, soy, eggs, fish and peanuts!).

Sweet, savory, and the-most-tender texture is IN!

We craft every bag with authentic cherry wood smoke and our secret flavor blends use organic spices from all over the world. Our beef comes from family-owned farms in New Zealand that never use hormones or antibiotics. And we proudly cook every batch of jerky in Chicago, real sloooowly, with all our love.

When it comes to your jerky, you shouldn’t have to settle for anything but a high-protein, snack masterpiece.

Don’t know about you, but we’re gettin’ snacky!

Never settle. Always PREVAIL.™